While under contract with the Carlson Marketing Group, Native Instinct’s team was responsible for the launch of the Appliances section of homedepot.com.
The Challenge:
The Home Depot wanted to begin selling appliances online. The customer buying process for "large-ticket" appliances is different than most other items sold on homedepot.com. The Home Depot wanted to make it easy for users to quickly filter through a large selection of appliances to locate the right appliance for them.
The Solution:
Native Instinct designed a multi-path interface that allows users to shop and sort by category, price, brand and other variables relevant to a particular appliance. We designed a custom checkout process that integrated directly with The Home Depot's fulfillment partner.
Results:
One month after launching, The Home Depot went from not selling appliances online to being the #2 online seller of appliances in the world.
